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Growth Recipe
AARRR Pirate Metrics
The five-stage funnel that turns strangers into evangelists. Track what matters, fix what leaks.
A
Acquisition
Where do users come from?
Traffic sources, CPC, CTR, signup rate
A
Activation
Do they have a great first experience?
Time-to-value, onboarding completion, aha-moment rate
R
Retention
Do they come back?
DAU/MAU, D7/D30 retention, churn rate
R
Referral
Do they tell others?
NPS, viral coefficient, invite sends, referral revenue
R
Revenue
Do they pay?
MRR, ARPU, LTV, conversion to paid, expansion revenue
How Meridian helps
Meridian instruments every stage of your AARRR funnel. Real-time dashboards surface drop-off points, cohort tables reveal retention decay, and automated alerts flag metric regressions before they hit your bottom line.
Set up your funnel →