Recipe: Promotion packet outline
A repeatable launch-day sequence for paid products.
Phase 1 — Teaser (D-7)
- Single tweet: problem statement, no product name.
- Discord announcement in #early-access with countdown.
- Landing page goes live with email capture only.
Phase 2 — Reveal (D-3)
- Product name, price anchor, feature bullet list.
- Demo video (under 90 seconds) pinned on Twitter.
- Affiliate links distributed to 3–5 partners.
Phase 3 — Launch (D-Day)
- Cart opens at 12:00 EST. Stripe + SellAuth ready.
- Twitter thread: 5 tweets, 1 CTA each.
- Discord @everyone with direct purchase link.
- First 50 buyers receive bonus config pack.
Phase 4 — Sustain (D+1 to D+7)
- Daily testimonial tweet from early buyers.
- Mid-week price increase announcement.
- Email blast to waitlist: last chance at launch price.
Pro tip: Record every step in a private Discord thread. Reuse the exact sequence for your next product — only swap the copy.