SEO

Recipe meta tags

Structured patterns for title, description, Open Graph, and Twitter cards that drive click-through from search and social.

Title formula

The title tag is the single highest-signal element for ranking and CTR. Follow this pattern:

<title>{Recipe Name} — {Primary Keyword} | Meridian</title>

Keep total length under 60 characters. Place the brand name last.

Description

Meta descriptions do not directly affect rankings, but they heavily influence CTR. Every recipe page must include a unique description between 120–155 characters.

<meta name="description" content="..." />

Open Graph

Required for rich previews on Discord, iMessage, Slack, and Facebook. Minimum viable set:

og:title
og:description
og:image        // 1200×630 px, < 1 MB
og:url
og:type         // "article"

Twitter card

Use summary_large_image for recipe pages. Always pair with the same image used for OG.

twitter:card
twitter:title
twitter:description
twitter:image

Robots & canonical

Every recipe page must emit a self-referencing canonical URL and an indexable robots directive unless the page is intentionally gated.

<link rel="canonical" href="..." />
<meta name="robots" content="index, follow" />

Next step

Combine these tags with structured data for rich results. Read structured data guide →