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Recipe

Competitor analysis from website

Extract positioning, pricing, and feature gaps from any competitor landing page in under 60 seconds.

Ingredients

  • Competitor URL (public landing page)
  • Your product's core value prop (1 sentence)
  • Target ICP or market segment

Steps

  1. 1Paste the URL. Drop the competitor's landing page into the input. Meridian scrapes visible text — no auth walls, no PDFs.
  2. 2Define your lens. Add your value prop and ICP. This frames every insight relative to your positioning.
  3. 3Run the recipe. Meridian returns a structured breakdown: headline positioning, pricing model, feature claims, social proof, and gaps you can exploit.

Output

  • • Positioning summary (1 paragraph)
  • • Pricing model & tiers detected
  • • Feature table vs your product
  • • Social proof inventory (logos, testimonials)
  • • Top 3 exploitable gaps

Pro tips

  • Run against 3–5 competitors and feed the gap analysis into your landing page copy.
  • Pair with the Landing page teardown recipe for conversion-focused critique.
  • Re-run monthly — competitors ship fast. Stale intel is worse than none.