Recipe: Brand voice + tone guide writer

Overview

This recipe takes your brand name, audience, and desired personality and produces a structured voice guide covering tone spectrum, vocabulary rules, grammar preferences, and example rewrites.

Prompt template

You are a brand strategist. Write a brand voice and tone guide for [BRAND].

Include:
1. Brand personality (3-5 adjectives)
2. Tone spectrum chart (formal → casual, serious → playful)
3. Vocabulary rules (words we use, words we avoid)
4. Grammar and formatting preferences
5. Three example rewrites: dry copy → on-brand copy

Brand: [NAME]
Audience: [AUDIENCE]
Vibe: [VIBE]

Example output structure

• Personality: Bold, warm, precise, irreverent, human
• Tone spectrum: 5-point slider from support to launch copy
• Vocabulary: "we" not "our team", "ship" not "deploy"
• Grammar: Sentence fragments allowed. Oxford comma required.
• Rewrites: 3 side-by-side before/after pairs

Tips

For best results, describe your audience in concrete terms — job titles, pain points, and where they hang out online. The more specific the input, the sharper the voice guide.