Contract renewal prep doc
A repeatable template for assembling the renewal package before the client meeting. Covers usage data, ROI highlights, and the forward-looking proposal.
Ingredients
- Last 12 months of license-usage telemetry
- Support-ticket summary (count, severity, resolution time)
- Three quantified ROI wins from the current term
- Next-term pricing and tier recommendation
- One-page executive summary
Prep steps
- Pull usage data from the licensing dashboard. Export CSV for peak concurrency, feature adoption, and idle seats.
- Review support tickets. Tag each as resolved, escalated, or feature-request. Calculate mean time to resolution.
- Interview the account owner for qualitative wins. Map each to a metric (time saved, revenue protected, risk reduced).
- Draft the renewal proposal. Include current vs. recommended tier, pricing, and any add-on services.
- Assemble the one-pager. Keep it to five sections: usage snapshot, support health, ROI highlights, proposal, and next steps.
Delivery
Send the one-pager 48 hours before the renewal call. Attach the full data pack as a PDF appendix. During the call, walk through the ROI highlights first, then present the proposal.
Pro tip: If usage grew >20% YoY, lead with that number. Growth metrics make price increases feel earned rather than imposed.