Paid Search Strategy
Build a high-intent Google Ads funnel that converts cold traffic into Meridian subscribers.
Campaign Structure
Segment into three campaigns: Brand defense (Meridian, getnimbus), competitor terms (cheat software, gaming tools), and problem-aware keywords (undetected, HWID spoofer). Each campaign gets its own budget cap and negative keyword list.
Ad Copy Rules
Never mention bypass, exploit, or specific game titles. Frame everything as performance optimization, privacy tools, or system utilities. Headlines must pass Google's automated review — use “Enhance Your Setup” not “Stay Undetected.”
Landing Page Flow
Cold traffic lands on a long-form sales page with social proof, feature breakdown, and a single CTA. Warm retargeting traffic skips straight to the pricing table. Use UTM parameters to branch logic server-side.
Budget & Bidding
Start with Maximize Clicks at $50/day per campaign. After 14 days and 30+ conversions, switch to Target CPA. Set CPA at 40% of LTV. Pause any keyword with CTR below 1.5% after 500 impressions.
Tracking
Fire a conversion pixel on the post-purchase thank-you page. Pass order value as revenue. Import offline conversions from KeyAuth license activations to close the loop on view-through attribution.
This recipe assumes you already have Google Ads and Google Analytics accounts connected. For setup help, see the Google Ads Setup Guide.