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Recipe
Checkout UX patterns
A collection of high-converting checkout flows distilled from top-grossing desktop software products. Every pattern here ships with real A/B test data.
Single-page checkout
One visible fold. No accordions. No multi-step wizards. Stripe Elements embedded directly. 22% lift over two-step in our last test.
License tier comparison
Starter
$29
one-time
Pro
$58
one-time
Enterprise
$87
one-time
Highlight the recommended tier. Users anchor on the middle option. Always show a one-time price next to any subscription.
Post-purchase flow
Show license key immediately above the fold. Offer one-click copy. Send email as backup only. 40% of users never open the email.
Key insight: Every additional field in your checkout form costs ~3% conversion. Ship with email + card only. Collect name, company, and VAT ID post-purchase.