Recipe

Recipe: Event marketing plan writer

Generate a complete event marketing plan from a single brief. Target audience, channel mix, timeline, budget allocation, and KPIs — all structured and ready to execute.

Inputs

Event name, date, and format (virtual, hybrid, in-person)
Target attendee count and primary audience persona
Total marketing budget
Existing channels (email list size, social following)

Output

1. Executive summary
2. Audience segmentation & personas
3. Channel strategy (email, social, paid, partnerships)
4. 8-week promotional timeline with milestones
5. Budget breakdown by channel
6. Creative asset checklist
7. Registration funnel flow
8. KPI dashboard (CTR, conversion, cost-per-reg)

Prompt template

You are a senior event marketing strategist. Using the
details below, produce a comprehensive event marketing
plan covering audience segmentation, channel mix, an
8-week promotional timeline, budget allocation, creative
asset requirements, and KPI targets.

Event: [NAME]
Date: [DATE]
Format: [VIRTUAL|HYBRID|IN-PERSON]
Target attendees: [NUMBER]
Primary persona: [DESCRIPTION]
Budget: [AMOUNT]
Email list: [SIZE]
Social following: [PLATFORM: COUNT]

Tips

Include past event data for benchmarking if available
Specify brand voice constraints for copy tone
Add speaker/headliner names for influencer amplification

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