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Recipe

Recipe: Landing page copywriter

Generate high-converting landing page copy from a product brief. This recipe chains audience research, headline generation, and CTA optimization into a single prompt pipeline.

Ingredients

  • Product brief (name, audience, key benefit, objection)
  • Tone profile (voice, reading level, emotional triggers)
  • CTA goal (signup, purchase, demo, waitlist)

Steps

  1. 1Feed the product brief into the audience-research prompt. Extract pain points, desires, and objections.
  2. 2Pipe audience insights into the headline generator. Produce 10 variants ranked by emotional impact.
  3. 3Select the top headline and generate body copy with social proof framing and objection handling.
  4. 4Append the CTA optimizer prompt. Output final landing page copy with hero, features, testimonials, and CTA section.

Output format

The pipeline emits structured JSON with sections: hero, social-proof, feature-bullets, objection-handling, and cta-block. Each section includes the raw copy plus a confidence score.