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Drip Campaigns

Automate multi‑touch outreach sequences that nurture leads over days or weeks. Meridian triggers each step based on time, opens, or link clicks so every prospect gets the right message at the right moment.

47%
Avg open rate
3–12
Steps per campaign
~8 min
Setup time

How it works

  1. 01

    Define your sequence

    Add emails, delays, and conditional splits in the visual builder. Each node can branch on opens, clicks, or replies.

  2. 02

    Set enrollment triggers

    Start drips when a lead downloads a PDF, visits a pricing page, or is tagged by your CRM webhook.

  3. 03

    Activate and monitor

    Launch the campaign and watch real‑time analytics — delivery rate, open heatmaps, and conversion funnels per step.

Pro tip

Keep the first email under 120 words and include exactly one call‑to‑action. Campaigns with a single CTA per step see 2.3× higher click‑through rates in Meridian telemetry.

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