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Recipe
Daily Digest Email
Design a clean, high-signal daily email that users actually want to open.
Overview
The daily digest is your highest-frequency touchpoint. Every element must earn its place. No stock hero images, no “here’s what you missed” filler. Lead with value, close with a single clear action.
Structure
| Block | Purpose | Max chars |
|---|---|---|
| Subject line | Hook with the top insight | 50 |
| Preheader | Reinforce subject, tease second item | 90 |
| Hero stat | One number that matters today | 30 |
| 3 cards | Top insights, one sentence each | 120/card |
| CTA | Single button to full dashboard | 25 |
Rules
- Plain-text fallback must be readable without images loaded.
- No external fonts — system stack only. Renders in 40ms on Gmail.
- Dark background (#0A0612) with violet accents. Single-column, 600px max.
- Unsubscribe link must be visible, not hidden in 8px gray text.
Subject line formula
[Metric] + verb + time window
Example: “↑ 23% engagement this week” or “3 accounts hit quota yesterday”.
Ship checklist
- ✓ Litmus test on Gmail, Outlook, Apple Mail
- ✓ Dark-mode preview — background must not invert to white
- ✓ ALT text on every image
- ✓ UTM params on CTA link