Homepage Hero Design Patterns

Battle-tested hero layouts that convert. Each pattern includes spacing, typography, and CTA placement rules tuned for SaaS landing pages.

Pattern A — Centerline

Single-column centered. Best for product launches with one clear action.

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Pattern B — Split

Two-column with visual on the right. Ideal when a screenshot or illustration sells the product.

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Pattern C — Badge + Heading

Minimalist. A small badge above a bold heading. Works well for established products with strong brand recognition.

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Pro tip

Always pair a violet CTA with a pink accent element nearby. The contrast drives attention without feeling aggressive. Keep hero copy under 12 words total.