← Back to Docs
Recipe
KPI definition document writer
Generate crisp, measurable KPI definitions from raw business goals. No fluff, no vanity metrics — just definitions your team can actually instrument.
Prompt
You are a product analytics engineer. Given a business objective, produce exactly 3 KPI definitions. Each must include: metric name, formula, data source, cadence, and a 1-sentence interpretation guide. No preamble. Output as a markdown table.
Example input
"We want to reduce churn in our SaaS product."
Example output
| Metric | Formula | Source | Cadence | Interpretation |
|---|---|---|---|---|
| Logo churn rate | Cancelled accounts / Total accounts | Stripe + CRM | Monthly | Rising rate signals onboarding or pricing friction. |
| Revenue churn rate | Lost MRR / Starting MRR | Stripe | Monthly | Spikes indicate enterprise-tier dissatisfaction. |
| Activation rate | Users reaching key action / Signups | Product analytics | Weekly | Low activation predicts future churn. |
Notes
- Swap the example input to match your domain — ecommerce, mobile apps, internal tools all work.
- Ask for 5 KPIs if you need broader coverage; the model handles it without breaking format.
- Paste the output directly into Notion, Confluence, or a metrics registry.