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Recipe Retention Metrics
Understand how your recipes perform over time and keep users coming back.
Overview
Retention metrics measure how many users return to a recipe after their first interaction. High retention signals sticky, valuable content — low retention flags recipes that may need refinement or clearer onboarding.
Key Metrics
Day-1 Retention
D1
Percentage of users who return within 24 hours of first use.
Day-7 Retention
D7
Percentage of users still active one week after first use.
Day-30 Retention
D30
Long-term stickiness — users returning after a full month.
Churn Rate
CR
Inverse of retention — users who never return after first session.
Improving Retention
- •Add clear value props in the first 30 seconds of recipe interaction.
- •Use progressive disclosure — reveal advanced features over time.
- •Send re-engagement nudges for recipes with declining D7 metrics.