Traffic Source Breakdown

Overview

Meridian tags every session with UTM parameters, referrer headers, and first-touch attribution. This recipe walks through the built-in dashboard widgets that surface organic search, paid ads, social, direct, and referral traffic in a single view.

Step 1 — Open the Sources Panel

Navigate to Analytics → Sources. The donut chart shows the current period's split. Hover any segment for exact visitor counts and conversion rate.

Step 2 — Drill into a Channel

Click a channel name beneath the chart. Meridian expands a time-series line graph comparing that channel against your store average. Use the date-picker to isolate campaign windows.

Step 3 — Export or Alert

Hit Export CSV to share with your ad buyer. Toggle the bell icon to receive a Discord notification when any channel drops below its 7-day rolling average.

Pro Tips

• •Tag every external link with ?ref= — Meridian auto-parses it as a referral source.
• •Dark social (WhatsApp, Telegram) shows as Direct. Create a shortlink with a UTM to measure it.
• •Compare source conversion rates, not just volume. A small subreddit often outperforms a large Twitter blast.