Recipe
Email Drip Campaign
Automate a 5-email nurture sequence that converts trial users into paying customers.
Overview
A drip campaign delivers timed emails after a user signs up for a free trial. Each message builds trust, demonstrates value, and guides the recipient toward a purchase decision. Meridian triggers the sequence via webhook on user creation and tracks open/click events for lead scoring.
Sequence Blueprint
| Day | Subject Line | Goal |
|---|---|---|
| 0 | Welcome — here is your setup guide | Activation |
| 2 | The one feature power users love | Aha moment |
| 5 | Case study: how X got 3x results | Social proof |
| 8 | Your trial ends soon — here is a gift | Urgency + incentive |
| 10 | Last chance + feedback request | Conversion or insight |
Implementation
- Create a Meridian webhook endpoint that listens for
user.createdevents. - Enqueue the 5-email sequence in your ESP with the delays above.
- Tag each outbound link with Meridian click-tracking parameters.
- Configure a circuit breaker: pause the drip if the user converts or unsubscribes.
- Pipe open and click events back to Meridian for lead scoring.
Metrics to Watch
- Open rate per email (target > 35%)
- Click-through rate on the CTA link
- Unsubscribe rate (keep below 0.5%)
- Conversion-to-paid within 14 days of trial start
Need deeper integration? Read the Webhooks reference or explore the Lead Scoring recipe.