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Recipe Funnel Analysis

Understand how your recipe pages convert visitors into active users.

Overview

The recipe funnel tracks user progression from initial page view through ingredient collection, cooking session start, and completion. Each stage reveals drop-off points where UX improvements yield the highest retention gains.

Funnel Stages

  1. 1
    Recipe View

    User lands on a recipe detail page.

  2. 2
    Ingredient Save

    User saves ingredients to their list.

  3. 3
    Cook Start

    User begins the guided cooking session.

  4. 4
    Completion

    User finishes all steps and rates the recipe.

Key Metrics

  • View-to-save conversion rate
  • Average time between stages
  • Drop-off percentage per stage
  • Completion rate by recipe category