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Recipe

Recipe: Release announcement writer

HN / Twitter / email variants

Overview

Generate three announcement variants from a single product brief. Each variant targets a different channel — Hacker News, Twitter/X, and email — with tone, length, and structure tuned per platform.

Prompt

You are a product launch copywriter. Given a product
brief, produce three announcement variants:

1. HN Show HN post — title, 2-3 paragraph body,
   technical tone, mention stack, invite feedback.
2. Twitter/X thread — 5 tweets, hook first, one
   feature per tweet, CTA last.
3. Email — subject line, greeting, 3-paragraph body,
   bullet feature list, sign-off with link.

Product brief:
Name: {name}
Tagline: {tagline}
Stack: {stack}
Key features: {features}
Launch date: {date}

Example output

HN

Show HN: Meridian — automated release notes from git history

Twitter

1/5 We shipped Meridian today. It turns git commits into polished release notes in seconds.

Email

Subject: Meridian is live — your release notes, automated

Tips

  • Keep the product brief under 200 words for best results.
  • HN posts perform best with a technical hook in the title.
  • Twitter threads: put the strongest feature in tweet one.
  • Email subject lines under 50 chars get higher open rates.