Recipe: Release announcement writer
HN / Twitter / email variants
Overview
Generate three announcement variants from a single product brief. Each variant targets a different channel — Hacker News, Twitter/X, and email — with tone, length, and structure tuned per platform.
Prompt
You are a product launch copywriter. Given a product
brief, produce three announcement variants:
1. HN Show HN post — title, 2-3 paragraph body,
technical tone, mention stack, invite feedback.
2. Twitter/X thread — 5 tweets, hook first, one
feature per tweet, CTA last.
3. Email — subject line, greeting, 3-paragraph body,
bullet feature list, sign-off with link.
Product brief:
Name: {name}
Tagline: {tagline}
Stack: {stack}
Key features: {features}
Launch date: {date}Example output
HN
Show HN: Meridian — automated release notes from git history
1/5 We shipped Meridian today. It turns git commits into polished release notes in seconds.
Subject: Meridian is live — your release notes, automated
Tips
- Keep the product brief under 200 words for best results.
- HN posts perform best with a technical hook in the title.
- Twitter threads: put the strongest feature in tweet one.
- Email subject lines under 50 chars get higher open rates.