User journey mapper

Ingredients

• Meridian analytics SDK (v2.4+)
• Session replay enabled
• At least 7 days of traffic data
• Defined conversion event (purchase, signup, etc.)

Steps

1. 1

   Instrument your funnel

   Tag every page and modal in your conversion flow with meridian.track("page_view").

2. 2

   Open the journey canvas

   Navigate to Analytics → Journeys → New map. Select your conversion event as the destination node.

3. 3

   Layer segments

   Split by device type, UTM source, or geography to spot where mobile users drop off versus desktop.

4. 4

   Identify friction

   Nodes with high exit rates or long dwell times are candidates for A/B testing. Click any node to watch session replays.

Output

A directed graph showing all paths users take, with edge thickness proportional to traffic volume. Export as SVG or CSV for stakeholder reviews.