Recipe

Lead Scoring

Assign dynamic priority scores to every inbound lead using behavioral signals, firmographics, and engagement velocity.

Signal Categories

Firmographic Fit
35%
Behavioral Intent
40%
Engagement Recency
15%
Technographic Match
10%

Scoring Formula

score = (firmographic * 0.35)
      + (behavioral  * 0.40)
      + (recency     * 0.15)
      + (techno      * 0.10)

Each sub-score is normalized 0–100. Final output clamped to 0–100.

Tier Thresholds

Hot80–100
Warm50–79
Cold0–49

Routing Rules

  • Hot → instant Slack alert + Salesforce task
  • Warm → enrolled in 3-touch email sequence
  • Cold → added to monthly nurture newsletter
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