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Growth loops
Compound your user base with self-reinforcing acquisition loops instead of linear paid channels. Every active user becomes a distribution vector.
The loop
1
User signs up
Organic or paid entry point.
2
Generates output
Content, invite, or shareable asset.
3
Output reaches new users
Viral surface or referral channel.
4
New users sign up
Loop closes — cohort compounds.
Metrics that matter
- Loop velocity — time from signup to generating output
- k-factor — new users per existing user per cycle
- Retention overlap — do loop-invited users stick?
Quick wins
In-product invites
Prompt sharing after core action, not onboarding.
UGC as distribution
Public outputs carry branded attribution by default.
Double-sided reward
Both inviter and invitee get value on conversion.
Friction audit
Remove every click between intent and share.