Recipe
Marketing dashboarddesign system
A composable dashboard layout for campaign analytics, audience segmentation, and conversion tracking — built with a violet-to-pink gradient identity that scales from startup to enterprise.
Campaign cards
Metric tiles with sparklines, CTR badges, and spend deltas. Color-coded status rings use the brand gradient for active, paused, and completed states.
Audience table
Sortable rows with cohort labels, LTV projections, and churn risk indicators. Row hover reveals a violet left-accent border.
Conversion funnel
Horizontal bar stages with gradient fills. Drop-off percentages rendered as subtle pink callouts between each stage.
Layout shell
Top-level stat strip → main chart area → side panel with segmentation controls. Responsive collapse at 1024px.