Back to DocsRecipe

Kano Model Framework

Classify features by customer delight to prioritize what actually moves the needle.

Basic Needs

Expected. Absence causes dissatisfaction.

Performance

More is better. Linear satisfaction.

Delighters

Unexpected. High impact, low cost.

Indifferent

No effect either way. Cut these.

How to Run It

  1. List every feature candidate on a spreadsheet.
  2. Survey users with functional + dysfunctional questions.
  3. Map each response pair to a Kano category.
  4. Stack-rank: Basic → Performance → Delighter.
  5. Ship the top 3 delighters in the next sprint.
Browse More RecipesHome