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Recipe

Welcome Email That Converts

The first email your customer sees. Make it count.

Subject Line

Welcome to Meridian — here's your key

Body

Hey {first_name},

Thanks for joining Meridian. Your license key is active and ready — no waiting, no approval queue.

{license_key}

Download link:

{download_url}

If you run into anything, reply to this email or hit us on Discord. We're real humans.

Why This Works

  • 01License key is front and center — no digging through account pages.
  • 02Download link is one click away. Zero friction.
  • 03Human tone at the end builds trust. No corporate boilerplate.

Pro Tip

Send this within 60 seconds of purchase. The dopamine window is real — catch them while they're excited to use the product.