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Recipe

Growth Audit Checklist

A systematic 12-point audit to identify leaks in your acquisition funnel, activation flow, and retention loops.

Acquisition

  • 1Top-of-funnel landing page loads under 2s on 4G mobile.
  • 2SEO titles and meta descriptions are unique per page.
  • 3UTM parameters are preserved through sign-up flow.
  • 4Social proof (logos, testimonials) is above the fold.

Activation

  • 5New users reach an “aha” moment within 5 minutes.
  • 6Onboarding skips unnecessary steps; email verify is async.
  • 7Empty states include a clear CTA, not a blank screen.
  • 8Error messages are human-readable and suggest next steps.

Retention

  • 9Re-engagement emails trigger on inactivity after 7 days.
  • 10Power users have a share/invite path with one click.
  • 11Cancellation flow offers a pause instead of hard churn.
  • 12NPS or CSAT survey fires after 30 days of active use.

Run this audit quarterly. Score each item pass/fail. Fix the fails before shipping new features. Growth compounds when the funnel doesn’t leak.