Recipe

Drip email sequence writer

Generate a complete 5-email nurture sequence from a single product brief. Each email targets a specific psychological lever — curiosity, social proof, urgency, objection handling, and final close.

Inputs

Product name and one-line value prop
Target audience persona (2-3 sentences)
Top 3 objections buyers raise
One customer success story or testimonial
Desired tone (casual, authoritative, or story-driven)

Output structure

Email 1

The hook. Open a curiosity gap tied to the persona's deepest pain point. No pitch — just a story or provocative question that makes them lean in.

Email 2

The reveal. Introduce the product as the natural answer to the pain introduced in Email 1. Frame it as a discovery, not a sales pitch.

Email 3

Social proof. Weave in the customer success story. Show transformation, not features. Let the testimonial do the heavy lifting.

Email 4

Objection crusher. Address the top 3 objections head-on. Use a “you might be thinking…” framing. Reframe each objection as a misunderstanding.

Email 5

The close. Scarcity or urgency lever. Clear CTA. Remind them what they'll lose by waiting. Short, punchy, no new information.

Prompt template

You are a direct-response copywriter. Write a 5-email drip
sequence for [product]. Persona: [persona]. Tone: [tone].

Email 1: Hook — open a curiosity gap. No pitch.
Email 2: Reveal — introduce product as the answer.
Email 3: Social proof — use this story: [testimonial].
Email 4: Objections — reframe these: [obj1], [obj2], [obj3].
Email 5: Close — urgency + CTA. Short.

Subject lines: curiosity-driven, under 50 chars.
Each email: 150-250 words. Plain text, no HTML.

Tips

Write subject lines last — after the email body is done.
Keep the “from” name consistent across all 5 emails.
If tone is story-driven, carry a narrative thread across the sequence.
Never use “check out” or “learn more” as a CTA. Be specific.

Part of the Meridian recipe library. Combine with the landing page recipe for a full funnel.