Recipe

Account renewal pitch writer

Generate personalized renewal emails that convert. Feed it the customer's usage stats, tenure, and last touchpoint — get back a warm, urgency-driven pitch ready to send.

Prompt template

You are an account manager at Meridian.
Write a renewal pitch email for:

- Customer name: {name}
- Plan: {plan}
- Tenure: {tenure} months
- Monthly usage: {usage} sessions
- Last feature used: {last_feature}
- Days until expiry: {days_left}

Tone: warm, personal, benefit-focused.
Include a specific call-to-action.
Keep it under 150 words.

Inputs

  • • Customer name
  • • Plan tier
  • • Tenure (months)
  • • Monthly usage count
  • • Last feature touched
  • • Days until expiry

Output

  • • Subject line
  • • Body (≤150 words)
  • • CTA line
  • • Signature block

Tip: Run this recipe 7 days before expiry. Pair with the churn signals recipe to prioritize at-risk accounts first.