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Logo Design Primer
Your logo is the first handshake with every user. It must be unmistakable, scalable, and anchored in the Meridian identity system.
Core Principles
- Distinct at 16px. If the mark blurs at favicon size, simplify.
- One concept. The logo communicates a single idea — precision, motion, or protection. Never all three.
- No gradients in the master. Flat solids reproduce cleanly on merch, embossing, and dark mode.
Color Lock
Violet
#8B5CF6
Pink
#F472B6
Dark
#0A0612
Never introduce a fourth color into the primary palette.
Clearspace & Sizing
Maintain padding equal to the height of the mark on all sides. Minimum digital width: 48px. Minimum print width: 0.75 inches.
What to Avoid
- Stretching or skewing the mark
- Placing the logo on busy photography without a dark scrim
- Rotating the symbol beyond its approved orientations
- Using the logomark as a pattern or texture fill
Need the asset kit? Approved SVGs, PNGs, and icon-only variants are available in the asset library.