Churn Analysis
Identify why users stop using your product and build data-driven retention strategies with Meridian's churn analysis engine.
Why They Leave
Correlate cancellation events with feature usage, session frequency, and support ticket volume to surface the real abandonment triggers.
Cohort Retention
Track weekly and monthly retention curves per signup cohort. Spot inflection points where engagement drops and intervene before the cancel.
Risk Scoring
Every account gets a real-time churn probability score based on behavioral signals — dormant logins, downgrade browsing, expired payment methods.
Win-Back Flows
Automate re-engagement campaigns for at-risk and churned users with personalized offers, timed to peak receptivity windows.
From reactive to predictive
Meridian ingests your billing events, session logs, and support tickets into a unified churn model. Define custom churn definitions, set alert thresholds, and export segmented lists to your CRM — all without writing SQL.