Recipe: Paid social ad copy writer
Generate high-converting ad copy for Meta, TikTok, and LinkedIn in seconds.
Overview
This recipe chains audience research, hook generation, and platform-specific formatting into a single prompt. Feed it your product brief and target persona — it returns three ad variants per platform with primary text, headline, and CTA.
Prompt template
You are a direct-response copywriter. Given a product brief and target persona, produce 3 ad variants for each platform: Meta, TikTok, LinkedIn. For each variant, output: - Primary text (max 125 words) - Headline (max 40 characters) - CTA (choose from platform-approved list) Product brief: {{product_brief}} Target persona: {{persona}} Tone: {{tone}} Angle: {{angle}}
Example variables
product_brief
Meridian — AI copilot for growth teams. Automates campaign briefs, ad copy, and reporting.
persona
Performance marketing managers at DTC brands spending $50k+/mo on paid social.
tone
Confident, data-backed, no fluff.
angle
Cut creative production time by 60%.
Tips
- Swap the angle variable to test different hooks — urgency, social proof, curiosity gap.
- For Meta, append
{{cta}}placeholders so your media buyer can swap without regenerating. - Run the output through Meridian's brand-voice checker before pushing live.