Recipe

Competitor battlecard writer

Generate a one-page competitive battlecard from a landing page URL. Meridian extracts positioning, pricing, features, and objection handling so your sales team walks into every call prepared.

Prompt template

You are a competitive intelligence analyst.

Given the URL below, produce a one-page battlecard:

1. Company & product name
2. Pricing model (freemium, per-seat, usage-based)
3. Top 3 features — and our counter for each
4. Two common objections buyers raise — with rebuttals
5. One-sentence kill line our reps can use

URL: {{landing_page_url}}

Format as clean markdown. No fluff.

Variables

landing_page_url— competitor's public landing page

Output example

# AcmeCorp Battlecard

**Pricing:** $29/seat/mo (no free tier)

## Feature → Counter
- AI copilot → Meridian ships multi-model routing
- SOC2 report → We include it standard, not as add-on
- Slack integration → We support Slack + Teams + Discord

## Objections
- "AcmeCorp is cheaper" → Our per-seat includes audit logs they charge extra for
- "We already use AcmeCorp" → Migration takes under 2 hours with our import tool

**Kill line:** "AcmeCorp charges you for compliance — we ship it."

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