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Recipe

Recipe: SEO meta-description writer

Generate high-CTR meta descriptions from a target keyword and page topic. One-shot prompt, zero fine-tuning.

Ingredients

  • Target keyword (primary)
  • Page topic or H1 title
  • Brand voice snippet (optional)
  • Character limit (default 155)

Prompt

You are an SEO copywriter. Write a meta description
for a page targeting the keyword "[keyword]".

Page topic: [topic]
Brand voice: [voice]
Max length: [limit] characters.

Rules:
- Include the keyword naturally.
- Front-load the value proposition.
- End with a soft CTA.
- No clickbait or all-caps.
- Output ONLY the description, no quotes.

Example Output

“Learn how to calibrate your home espresso machine for perfect extraction every time. Step-by-step guide covering grind size, dose, and shot timing. Start dialing in today.”

Notes

  • Works best with GPT-4 or Claude 3 class models.
  • For bulk generation, loop over a CSV of keywords.
  • Always spot-check for hallucinated claims.