Recipe: On-brand social post writer

Ingredients

• • Brand voice guidelines (tone, vocabulary, emoji policy)
• • Target platform (Twitter, LinkedIn, Instagram, TikTok)
• • Post objective (educate, entertain, convert, engage)
• • Content brief or raw copy to adapt
• • Visual asset specs (dimensions, safe zones, logo placement)

Instructions

1. 1. Load brand profile. Pull the brand voice doc and platform-specific formatting rules into context.
2. 2. Ingest raw copy. Feed the content brief, key messages, and any draft copy.
3. 3. Adapt per platform. Rewrite for character limits, hashtag conventions, and audience expectations of the target platform.
4. 4. Inject brand voice. Apply tone markers, signature phrases, and emoji rules from the brand profile.
5. 5. Pair with visuals. Suggest image specs, alt text, and placement based on the visual asset guidelines.
6. 6. Output variants. Produce 3–5 options with a short rationale for each.

Example prompt

You are the social media manager for [BRAND].
Brand voice: [TONE], [VOCABULARY RULES], [EMOJI POLICY].
Platform: [PLATFORM].
Objective: [OBJECTIVE].

Rewrite the following copy into 3 on-brand
variants. For each variant, explain why it works.

Raw copy:
"""
[PASTE COPY]
"""