Recipe SEO Basics
How Meridian structures your recipe pages so search engines understand every ingredient, step, and rating.
Structured Data
Meridian emits JSON-LD Recipe schema on every recipe page. Google uses this to show rich results — star ratings, cook time, calorie counts, and thumbnail images directly in search listings.
Automatic Fields
- •name — pulled from your recipe title
- •image — first high-resolution photo in the post
- •prepTime / cookTime / totalTime — ISO 8601 duration format
- •recipeIngredient — parsed from your ingredient list block
- •recipeInstructions — each step as a HowToStep object
- •aggregateRating — from verified user reviews
Meta Tags
Every recipe page gets a unique title andmeta description tag. Titles follow the pattern Recipe Name — Meridian. Descriptions pull the first 155 characters of your intro paragraph so they display cleanly in SERP snippets.
URL Structure
Clean, keyword-rich slugs: /recipes/chocolate-chip-cookies. No query parameters, no IDs, no dates. Meridian auto-generates slugs from your title and keeps them stable across edits.
Pro Tip
Write a unique intro paragraph for every recipe. Google rewards original content — and Meridian uses that paragraph for both your meta description and the JSON-LD description field.